E82: Followers Don’t Pay the Bills: Marketing Gets You Seen Sales Gets You Paid

In today’s episode of Dream Business Dream Life, we’re breaking down the real difference between marketing and sales and why you need both working together if you want to scale your business without the burnout.

So many entrepreneurs pour endless hours into social media, content, and “being visible,” yet still struggle to make consistent income. Others are amazing at selling but stuck in a constant hustle, manually chasing leads. Sound familiar?

This episode will help you bridge the gap between getting noticed and getting paid. You’ll learn how to create a system that works for you...one that blends automation with connection, and strategy with ease.

Because a dream business isn’t built by doing more. It’s built by aligning your energy, strategy, and systems so your business supports your life, not the other way around.

In this episode, you’ll learn:

• The key difference between marketing and sales (and how they complement each other)
• Why great marketing without a sales process leads to followers, not income
• Why strong sales without marketing leads to burnout and “feast or famine” cycles
• How to map out your customer journey from stranger to client
• A simple weekly exercise to find your biggest growth gap and fix it fast
• The mindset shift that turns hustle into harmony

“Marketing brings people in. Sales brings them home.”

Action Step:

Grab a notebook and map out your current marketing and sales journey.

• Column 1: How do people find me?
• Column 2: How do people buy from me?

Identify the gap and choose one small improvement to make this week.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Transcript

Hello & Welcome to today’s episode of Dream Business Dream Life.

Today we’re diving into the difference between marketing and sales, and why you need both working together if you really want to scale sustainably.

Now, before you hit the pause button cos you think I’m coming in with another strategy talk  stick with me. I promise this one will hit differently. Because this isn’t about doing more… it’s about doing smarter.

Let me start by telling you a quick story.

A few years ago, I was working with a client…let’s call her Sarah. She ran a small design studio and had the most stunning Instagram feed you’ve ever seen. Gorgeous branding, beautiful quotes, consistent posting…everything looked perfect. 

But when we looked at her numbers, she was barely making any sales.

I asked her what her process was when someone reached out
 Her reply was along the lines of…I just chat with them, send them my pricing, and hope they say yes

This client was a classic case of great marketing, zero sales process.

And on the flip side, I once worked with a coach who was amazing at selling…she could close anyone on a call every time but she was exhausted. She was constantly hustling, DMing people, manually chasing leads. She had sales…but no marketing system bringing in new people.

Both of these clients were working hard, so hard, but neither had a strategy that actually worked for them.

And that’s what we’re talking about today. How marketing and sales are two sides of the same coin and when you bring them together, that’s when you create freedom, consistency, and growth without the chaos.

Let’s break this down, simply.

Marketingis how people find you. It’s how you attract attention, build trust, and show the world what you do. It’s your content, your email list, your brand, the part that says, “Hello, I can help you.”

Sales, on the other hand, is how people commit. It’s the conversation, the checkout page, the offer, the moment they say “yes.”

So marketing gets them interested. Sales gets them invested.

Marketing says: “Here’s what I do.”
 Sales says: “Here’s how we can start.”

You simply can’t have one without the other yet so many people focus on one or the other.

If you’ve got strong marketing but weak sales, you’ve got followers but no income.

If you’ve got strong sales but weak marketing, you’re constantly chasing sales…the dreaded feast or famine cycle.

And let’s be honest that’s not the dream business life you started this for. That’s just building yourself another job.

Having both is non-negotiable if you want to grow your business and still have a life.

 Marketing gets eyes on you. Sales turns that visibility into money in the bank. Without both, you’re either broke or burnt out. Marketing builds awareness…Sales builds stability.

 You can automate your marketing…schedule social media posts, create mail sequences, use ads etc but sales is where connection happens…a DM chat, a sales call, or a CTA o your post. When you blend automation with human touch, you create a system that feels easy.

 Your marketing creates a community, your sales create income and build your business. Followers don’t feed the kids…right?

Now, let me share something personal.
 When I first started out, I was doing everything. Creating content, taking calls, tweaking my website, chasing leads, I thought being busy meant I was building momentum. But it wasn’t.
It was burnout disguised as productivity.

The moment I actually stopped and mapped out my marketing and sales strategy, not just “post on socials,” but “what’s the journey from stranger to client?” everything changed.

Suddenly, I knew exactly what to focus on.
 People started coming to me already warmed up.
 Sales calls felt natural instead of stressful.
 And most importantly I got my evenings back.

A dream business isn’t built by doing more, it’s built by aligning your energy and your systems so that your business supports your life, not the other way around.

You can absolutely grow your business without burning out.
But only if you stop trying to do everything and start doing the right things.

Having a marketing and sales strategy gives you clarity.
 It gives you focus.
 It means you can plan your weeks knowing what actually moves the needle not just what looks productive.

And here’s the best bit when those two systems work together, you create consistency in terms of everything which includes money in the bank and impact you are making.

It means you can take a day off without your income dropping.
 You can travel, rest, think, live because your business keeps ticking.
That’s what “Dream Business, Dream Life” is all about.

So, let’s make this practical.

This week, I want you to grab a notebook and write down two columns

Column 1 Marketing - how do people find me? List every way someone discovers you right now, social media, referrals, networking, SEO, email list, whatever it is.

Column 2 Sales - how do people buy from me? Is it a sales call, a checkout page, a DM? What’s that journey look like? Map it out.

Now I want you to step back and look. Where’s the gap?
 Are you attracting but not converting? Or converting but always chasing?

That’s where your next bit of focus should go.
 Choose one small improvement to make this week…maybe it’s setting up a follow-up email, or creating one clear offer post that leads to a discovery call.

Remember small, consistent action beats big bursts every time.

You didn’t start your business to live on your phone or to constantly hustle for the next sale.
 You started it because you wanted freedom, fulfilment, and flexibility  to build your dream business and your dream life.

And the key to that?
 Clarity and connection.
 Marketing brings people in. Sales brings them home.

So let’s stop winging it and start building strategies that feel good, flow naturally, and create real, sustainable growth.

Thank you for listening, I’ll see you next time.