E72: How to Amplify Your PR Wins: Visibility, Content Strategy & Confidence with Amanda Wagg

In this episode of Dream Business Dream Life, Emma chats with Amanda Wagg, founder of Grow Your Brand with Amanda and creator of the Amplify Framework. 

Amanda shares her journey from corporate communications and PR into entrepreneurship, and how she now helps business owners turn their PR wins into long-lasting content that builds authority, visibility, and confidence.

From overcoming camera shyness to leveraging free publicity opportunities, Amanda breaks down practical tips for repurposing your media mentions, podcasts, blogs, and collaborations into 30–90 days of content without burning out.

Whether you’re new to business or looking to scale your visibility, this conversation is packed with actionable strategies to help you show up with purpose, amplify your profile, and attract dream clients.

🔑 Key Takeaways

• Why visibility without strategy doesn’t lead to business growth.
• Amanda’s journey from PR & communications to creating her Amplify Framework.
• What counts as a PR win (hint: it’s more than just national media).
• How to repurpose a single podcast appearance into weeks of content.
• Why storytelling and authenticity beat “perfection” in content.
• Practical tips for becoming more confident on camera.
• How to start with free publicity opportunities and build momentum.

Follow Amanda:

https://www.instagram.com/coachamandajane/

Grab the free guide Amanda talks about here:

https://amandajane.co.uk/amplify-lite/

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Transcript

00:00:03 Emma 

Hello and welcome to today's episode of Dream Business Dream Life. Today, I'm joined by Amanda Wagg and I am Super, Super excited for this conversation. Hello, Amanda. Thank you for joining me. 

00:00:15 Amanda 

Hello, Emma. Thank you for having me. I'm so excited to be. 

00:00:18 Emma 

Here my absolute pleasure. OK, we're going to dive straight in because that's the way that I roll. So tell our listeners a little bit about you. 

00:00:27 Amanda 

Well, my name's Amanda. I'm originally from Ireland and I now live in Cheshire with my husband and two grown up. 

00:00:33 Amanda 

Orders and I don't know how they grow up so fast, but they did tiny little kids and now they're women. And I've been living in England now for over 30 years. Haven't lost my accent at all. 

00:00:44 Amanda 

Which is really surprising. 

A00:00:46 Emma 

And thank goodness for that. Thank goodness for that. I love your accent. 

00:00:51 Amanda 

Thank you. But when I go home, Lego. Why you talk in English? And then when I come back from Ireland, they. 

00:00:57 Amanda 

Go. Why you talking so fast? 

00:00:59 Amanda 

So I have to talk very, very slowly. So yeah, I am currently I have a full time job and I also run a business, grow your brand with Amanda and I absolutely love my business. And as part of that I help people with visibility and content strategy, which is really fascinating because I find that people don't really focus on the content. 

00:01:20 Amanda 

Strategy. 

00:01:21 Amanda 

And everyone thinks, Oh yeah, gotta get visible, gotta get visible. But what does that look like? What? What does that mean? What do I do? And if you look at your content strategy and put a bit more effort into it, it can all come together. So we'll get to that a little bit later on. And but that's a little bit me. And I also have two cats. And one interesting thing that everybody needs to know about me. 

00:01:42 Amanda 

It's very. 

00:01:43 Amanda 

Important I make the best espresso martinis that you've ever tasted, and that is a. 

00:01:50 Emma 

Fact. And you do know everybody is now going to be popping over to yours on a Saturday night just to sample those just a sample. 

00:01:58 Amanda 

I have a competition with my sister who makes the best espresso more. 

00:02:01 Amanda 

Chinese. But I'm. But I'm just like. 

00:02:04 Amanda 

Mine all the best. You can check my social media on Instagram. I've got lovely pictures. They are superb and they taste amazing so. 

00:02:10 Emma 

Well, there you go. If all else fails, we know what you're gonna do for your next career, don't we? Not that all. 

00:02:15 Amanda 

Yeah, that's fancy. Yeah. Open up a cocktail bar. Yes. All the cocktails are available. 

00:02:16 Emma 

It's going to fail. 

00:02:18 Emma 

We've got to have a plan, say. 

00:02:21 Amanda 

And I do. I do have the cocktails but that. 

00:02:23 Amanda 

Is that that is my absolute skill. I can open an espresso martini bar. 

00:02:28 Emma 

There you go. There, you there. I'm not even gonna go there. Cause now my mind is wandering onto waiters and all that stuff. But no, we're not even gonna go there. We're not even going to go there. So you're a busy Bunny, Amanda, aren't you? You're a busy Bunny with family. Home, a business, a full time job. 

00:02:44 Emma 

How do you manage all of that? 

00:02:47 Amanda 

That's a good question. I I'm known for being really, really organised and I love what I do. Strangely, I love my day job and I love my business and the I've worked in communications media and PR for over 20 years and I've been blessed to have loved every single second of it, even through COVID. And if you can imagine. 

00:03:07 Amanda 

All of US communications professionals, through COVID we were never as busy as it was through COVID, and we all had to come up with so many creative ideas to. 

00:03:16 Amanda 

Manage our teams, communicate with the public, get them to do what it was that we needed them to do. But I've loved it and that was what I managed to create in my business. And part of that was training people to be confident on camera, get them ready for the media and make them comfortable because there's nothing worse than getting senior manager and saying right, you're going be interviewed for the radio and you need to get these three points. 

00:03:41 Amanda 

Cross and you have to be comfortable and you have to do it right and they're just sat there like this. Absolutely terrified. So I knew that if I could get them comfortable that they would tell the story well, and that would be good. 

00:03:52 Amanda 

Listening. So I've been media trained myself and when I did it way, way, way a long time ago and it was, you know, before social media, you know that's that's how old I am. Can you imagine there was a time before social media. So when I was trained they put it camera in front of us and we had to do. 

00:04:11 Amanda 

We had to speak. 

00:04:13 Amanda 

To to camera and they analysed or we had to analyse every single micro movement. So when I analysed myself, this is what I did. 

00:04:22 Amanda 

Eyes were all over the place. 

00:04:24 Amanda 

There was the hair flicks and the movement, so I learned then to study what to do to come across well on camera and also to speak slowly, not to rush through what I needed to say. So I picked up a few tricks along the way and also I learned to forget that I was being recorded and that's the trick. 

00:04:45 Amanda 

So I I did that well, I knew that was a skill and one of my best examples was one of my colleagues was petrified and this is over COVID. So we had to do everything on camera. 

00:04:58 Amanda 

Because we couldn't go out, obviously petrified to go on camera and I thought I've got to get this human comfortable on camera or it's game over. What? What I'm going to do so gently, gently. Just build up our skills. 

00:05:14 Amanda 

Got a confidence up demystified going on camera and what I've noticed about young people today is it's not an issue. They pick the phones up they they talk, they do voice notes, they talk but it was the people you know just who missed that boat that weren't comfortable. So it was just little short videos at 1st and she was like this. 

00:05:33 Amanda 

Petrified. So we it was just gradual exposure. Get her comfortable building up her confidence and in a short period of time it actually worked and it was just that coaching just getting used to it. Before long she was setting up her phone, doing it naturally and doing it without thinking. So I thought, Oh well, if I managed that, what other principles? 

00:05:53 Amanda 

To bring to a business. So. 

00:05:55 Amanda 

That was that was. 

00:05:56 Amanda 

Part of the My business getting people. 

00:05:58 Amanda 

People who were from that era comfortable on camera because they see all the young people doing it and hi guys, I'm doing my makeup today. Can you believe these young people put cameras? 

00:06:10 Emma 

So confident, so confident. I remember when when one one of my crazy moments was we opened a retail store. 

00:06:11 

Yeah. 

00:06:18 Emma 

And and my daughter Becky ran the shop alongside me for quite a while there and. And so we set up a a Facebook group and everything else. We didn't have that for my e-commerce business cause we were old school. But for the shop we did because it was local and everything else. So we set all this stuff up and then Becky said to me this one day we need to start going live. 

00:06:38 Emma 

And I remember standing there going, doing what I didn't really use social media, full stop at that point, doing what and for what purpose and what do I have to do? And I was like, oh, no. Oh, no. I'll hold the camera. You're going live. I'll hold the camera you've got. You've got the face for the camera, not me. And I wouldn't do it. 

00:06:49 Amanda 

Who's going to watch it? 

00:06:58 Emma 

I really wouldn't do it yet now. Hello. You know, on stages, on podcasts. And I just don't. I don't even think about it. But back then, nobody was getting me live on that camera. I could have done with you, Amanda then. 

00:07:12 Amanda 

But that's so interesting because they they've evolved in this world where it's normal and you know the things you're absolutely right that that's what we were dealing with not that long ago. You've you've got to go live, you know, in the workplace, depending on what what you do, you've got to go on camera and the training that I had wasn't available to this group. 

00:07:32 Amanda 

Of people and that's what I thought that there's business owners out there and the training isn't there and they don't want to go to these big agencies or to train me to become ready because it can be quite expensive. So I just thought that I can come up with this package and really and truly it just boils down to a few hints and tips to capture what you're good at. 

00:07:53 Amanda 

And it was my philosophy was you don't have to be perfect. You just have to be yourself turn up. 

00:08:00 Amanda 

Don't worry about the makeup. Don't worry about the hair. All right, be tidy. But if you're going to be going to go live, people won't wanna see you. You know, you, you and I talked off camera about you wearing glasses, for example. If you were to take that off, change your hair. That's not you. If I was suddenly just show up with a hat and you know full makeup. 

00:08:19 Amanda 

And red lipstick. 

00:08:20 Amanda 

That isn't me and I just felt that I was giving people permission to be themselves, and I was pointing out other people on social media that were being themselves because. 

00:08:30 Amanda 

Those clients that I was working with were honing in on the I earned 20 million in 5 minutes, sat on Ibiza with my laptop on the beach and I was that is crazy. That is not social media. That's not reality. And slowly I was getting this message across and I can see this movement in the world that you and I are in. 

00:08:51 Amanda 

The confidence is getting there and and it's growing and they are going out now they are getting publicity. They are putting themselves. 

00:08:59 Amanda 

There, our podcasts are out there. They're showing up and this whole video podcast that was so interesting because I didn't get it at 1st and I was just like, well, why would I have a video podcast when I could have a YouTube channel? I couldn't make? I couldn't see the difference. But then when I learned more about neurodiversity and how people consume content, I got it because people want to see this. 

00:09:21 Amanda 

Conversation and and how we we interact with. 

00:09:24 Amanda 

Each other and more and more people are seeing this natural conversation and want to get involved. So this perfection myth is being busted. And I love that. So then next comes the publicity, which can be got for free. It's not just for celebrities. And it's not just for these people that are earning 20,000,000 lbs. 

00:09:44 Amanda 

Coverage and you get this publicity. And then what do you do with it? So I've got the clients, got them comfortable on camera teaching them how to get free publicity then to get the free publicity. So then the next step for my business was well, now you've got this PR win. Now you've got the publicity. What do you do? 

00:10:03 Amanda 

Do with. 

00:10:03 Amanda 

It. 

00:10:04 Amanda 

And I spent some time researching going to the networking groups and seeing some amazing wins and people were in magazines, being quoted, beautiful photographs, giving a commentary on something that they felt really, really passionate about and which is fantastic. And Can you imagine the years as a business owner? 

00:10:25 Amanda 

You've worked slaved blood, sweat, tears and you've got validation from your peers. Validation from the media and here you are featured in this magazine and you put it on your social media, you get a well done from your granny and you put it on your highlights and then. 

00:10:42 Amanda 

What happens? Nothing. That's it. Nothing happens. So it was. It had bugged me for a while. And then I thought there's got to be more here. There's got to be more we can do with this. And that was when talking to a few people gathering information and research and get research and data. That's when I came up with this. 

00:11:01 Amanda 

Amplify system and my Amplify framework, which is in a simple terms, is how you can get 3060 even 90 days quality content out of your PR wins without generating extra work for yourself. 

00:11:18 Emma 

Which is so so needed, isn't it? It is so so needed. So can we just clarify something here? Because I think our listeners are perhaps thinking well, what is a PR win? Do I need to have been in a newspaper? Do I need to have been on this morning or or Jeremy, I was gonna say Jeremy, Kyle, I. 

00:11:34 Emma 

Mean Jeremy Vine? 

00:11:36 Emma 

The Jeremy Vine show. 

00:11:39 Emma 

What? What? What is? What would you consider a PR win? 

00:11:43 Amanda 

So it can be anything and I always say it's not just for celebrities, so it can be on a podcast. So me being with you today, this is a PR win. So I'm going to use this with my amplify framework and I'm going to when we finish, I'm going to run it through my framework to show what I've done. Podcast, A blog, a guest blog. 

00:12:05 Amanda 

Talking in someone's membership, all of those little things that we can do now as business owners, buddy up with someone, collaborate with someone, submit an article to a local magazine, to an online magazine. Once you get those wins, your confidence starts to build. And I have a I have a. 

00:12:23 Amanda 

Freebie at the moment. 

00:12:25 Amanda 

Called 50 ways to get free publicity that's on my website amandag.co.uk. You can download that fifty ways in there to get free publicity and that there's something in there for everyone and you can work your way through it. So imagine if you just did ten of those and considered my amplify framework. 

00:12:43 Amanda 

What, thirty 6090 days of additional content from those PR wins. So let's focus on this podcast, for example. So I'm here talking about my business and there's a lot of business podcast out. 

00:12:55 Amanda 

There. 

00:12:56 Amanda 

Say you were passionate about pets. You could go on a pet related podcast. Talk about uh medical nutrition, dog training. 

00:13:05 Amanda 

Any of those? 

00:13:06 Amanda 

The potential is limitless for your content, and you can quote, you can say something really profound. And that's a quote unique to you, for example. And there's a social media post right there, like pets are part of your family quotes and your name and people react to those. 

00:13:26 Amanda 

You know those simple simple quotes. 

00:13:28 Amanda 

You can blog it further. You can get it, ask another business owner. What do you think about this? You could do another. 

00:13:35 Amanda 

Cast. You could submit more articles. You can go on a YouTube channel. You could grow that one concept into many many things. And again that's from one PR win and as simple as this, you and I talking as PR win for me. And if you think of it as a as a ladder, the more you do, the more confident you get. 

00:13:56 Amanda 

The more your name gets known so. 

00:13:58 Amanda 

You're building your profile. 

00:14:00 Amanda 

You always appear to be ever present. You're ever present in the media and the perception is then, oh, she's always on podcasts. She's always in the media because you're constantly quoting yourself. But the beauty of this is it's not in a braggy way. So I'm not saying forever. I was on Emma Hines. 

00:14:20 Amanda 

Podcast I'm saying when I was on a podcast, this is what we talked about when I was on Emma's podcast. This is what I talked about when I was on dream business dream life. 

00:14:31 Amanda 

It I I pondered this question behind the scenes, this is how I prepared and there's so much going on there. So for example, if you're petrified of the thought of going on. 

00:14:41 Amanda 

A. 

00:14:41 Amanda 

Podcast I could do a step by step how to prepare to go on a podcast and what I talked about earlier being camera shy learning a few tricks. 

00:14:52 Amanda 

Slow down. That's all relevant regardless of when I did this podcast, so time isn't a barrier and. 

00:15:00 

Just. 

00:15:01 Amanda 

Encourages you to think a bit more broadly about what you've achieved and the years and years and years it took you to get here. So while I talk about my business, my business just didn't pop up overnight. It's over 20 years of. 

00:15:16 Amanda 

Learning my craft, learning what I was good at, learning what I was comfortable with, and then spotting how I could help other people and that will be forever content for me and hopefully a forever business for me. 

00:15:30 Emma 

Absolutely, absolutely. And when when I sit and listen to that, probably I wasn't looking at myself. I was looking at you. Then I must have been smiling. My face hurts and smiling throughout listening to that. 

00:15:39 Emma 

And and we hear so many people say, I don't know what to talk about. 

00:15:45 Emma 

I really haven't got so many people freezed, only in that moment, and I think if you speak to if you spoke to a room of 20 people, I bet 3/4 of those would say their biggest problem is visibility. 

00:15:56 Emma 

Wouldn't they? And I think the reason that a lot of people have. 

00:16:00 Emma 

Struggle with that isn't. Yes, there is the people that haven't got the confidence to go on the camera, but there's other ways and they don't have to go on camera. You can written word or whatever else you want it to be. So I think the bigger thing is people just do not know what to talk about. They have no idea what they can talk about yet. Like you've just said your business just didn't pop up overnight. 

00:16:20 Emma 

It's 20 years of blood, sweat, tears and everything in between. That's 20 years of content, isn't it? Of, you know, even just mapping down that story, I suppose, isn't it that journey that you've gone on? You're starting to create content, put through your system, obviously, which helps you to break that down and work out what? What that looks like. 

00:16:41 Emma 

But there's a funny story, isn't there, Amanda? And I'm going to share this publicly because I feel like I need to be publicly shamed here. Me and Amanda were having a conversation a few weeks ago, and we were talking about, I think I was talking about you. 

00:16:56 Emma 

Know. 

00:16:57 Emma 

PR is amazing, but so many people. 

00:17:01 Emma 

Just put. 

00:17:01 Emma 

The get themselves seen so they can have the trust tag, you know of being in this magazine or on this television and then that's that's the end of it. And I and I was talking about, you know, it's it's a waste. It's a shame. We were obviously looking at Amanda's service. You know what she was what she was. 

00:17:16 Emma 

Bringing out and. 

00:17:17 Emma 

Then I just slipped into the conversation that I had been. 

00:17:21 Emma 

Quoted in Forbes and in Hello magazine, Amanda, quite rightfully, a little ears pricked up and I could see her thinking. I don't ever remember seeing anything about that. I was one of those people. 

00:17:35 Emma 

No. 

00:17:36 Emma 

I'm sitting here saying I can't believe people do this yet I had we took a while to find the articles, but we did find them, didn't we? I did exactly that. I shared them on social media. 

00:17:45 

Yes. 

00:17:49 Emma 

Wouldn't have been my granny, but somebody would have liked it. I'm sure somebody would have liked it and said. Yeah, Emma, well done. But I never did anything with that. And interestingly, Amanda went and had a look at that. And you've put this through your system, haven't you? Which I do need to look at that. I know you've kindly done that for me to have a look at. 

00:18:07 Emma 

It's still relevant, and it was quite a few years ago, wasn't it? 

00:18:11 Amanda 

Yeah, I maybe 3 or 4 years ago and the Hello magazine piece was your opinion on something and the Forbes piece was one or two sentences. And the reason I put that through my framework was because I wanted to challenge myself with the tricky piece. I just that small quote. 

00:18:32 Amanda 

And it still worked because going through that I'm just gonna I've got the framework here. 

00:18:37 Amanda 

We were just starting to assess the moment. So what was the context of that article? And then mine all the the key moments and then purposeful repurposing so it goes through amplify and being on board because it's it's work. But it was timeless because you're talking about business. And I just thought if this. 

00:18:58 Amanda 

If I can extract these angles with these two or three sentence. 

00:19:04 Amanda 

If you're doing a case study for a global magazine and you, you're a big business, it's huge. But if you're fantastic, business like Emma and you've got this opportunity to give an expert comment. How fantastic is this? So while that, I mean. 

00:19:22 Amanda 

That my face. I remember that day. And I I was going. Whoops. Did you just say Forbes magazine? And but that's the thing. It's like, you know, you know, it's coming to mind now. You know, when they do the Antiques Roadshow, someone brings along this scruffy. 

00:19:37 Amanda 

It you you brought to me this scruffy plant and I was going, Emma, this is worth £6,000,000. 

00:19:48 Emma 

And I'll go, really. 

00:19:48 

That was. 

00:19:50 Amanda 

Yes, because we we were. You were. You were literally sitting on a gold mine and the the the contacts of the article. Why you were asked. You were acknowledged for your expertise. 

00:19:51 Emma 

Uh-huh. 

00:20:03 Amanda 

Your words were. 

00:20:04 Amanda 

Golden. You had the opportunity to demonstrate your authority to your audience, and then you had the opportunity to amplify that. So instead of, I was quoted in Forbes, and this is what I said. 

00:20:15 Amanda 

It was the nuances of all of that and you know, your trust tags on your website are fantastic, but and this brings me back to what I said originally. Content strategy always gets overlooked, so it's not about I'm going to post this lovely quote on Monday and then I'm going to promote my late. 

00:20:35 Amanda 

Right on Tuesday. And then I'm going to be doing something else on Wednesday. I'm thinking of Craig. David, I'm really sorry. 

00:20:41 Emma 

I'm still thinking. 

00:20:42 Amanda 

I was about to start singing. 

00:20:44 Amanda 

What it's about? 

00:20:45 Amanda 

Waving in Emma's authority on Monday. 

00:20:49 Amanda 

And proving that authority on Tuesday and then selling your offer on Wednesday because you've already demonstrated that you're the go to person in that week. So if you can see these pillars that are absolutely. 

00:21:06 Amanda 

Cast in iron your credibility, your authority, your expertise from one one or two sentences. It's much more than just that. Highlight on your Instagram. 

00:21:18 Emma 

Exactly. And that's what is going on with the celebs, isn't it? You know, when when we see the celebs in places all over the time it's repurposed content, isn't it? Rather than necessarily always fresh stuff. It's stuff that they will tell us again and again and again. And that's what's giving us the visibility, isn't it? And that's content strategy, isn't it? Versus just. 

00:21:38 Emma 

Being visible because there's a massive difference, isn't there, between just being visible and actually being visible with a purpose? 

00:21:44 Amanda 

Yeah. And I think people get frightened of the word visibility because if you imagine your new business and. 

00:21:51 Amanda 

And I have been the new business. So you look for someone that's going to teach you the things that you know and and they'll have all these modules and you've you've got to get your lead magnet, you've got to get your systems, you got, you got to be visible. So you sat there going, I've got to be visible, I mean. And you're thinking, right, I I gotta go podcast and and I've got to. 

00:22:08 Amanda 

Have a blog and I've got this and it doesn't. 

00:22:11 Amanda 

Yes, you can do that when you're a bit more established, when you know what you're doing. But when you're and I've done this myself, when when you're refining your business, when you know what it is that you want to do, because it's OK to pivot. Because when I started my business, I hadn't refined exactly what it was. 

00:22:27 Amanda 

Your your visibility is just simply have conversations, meet people, listen to what they need, and I can't emphasise this enough. Listen to their vocabulary. Write down everything they say, and that's how you will learn what you need to provide and. 

00:22:47 Amanda 

Visibility isn't simply just showing up on a stage, because if you start a new business and you get a platform of 1000 people. 

00:22:55 Amanda 

Well, you'll run from that business faster than you can say Hello magazine, because it will terrify you. And I think you need to take baby, baby, baby steps as you get confident in your own skin, confident in your business, have more conversations, get more people validating what you offer and saying, oh, I really love what Amanda does. That's great. 

00:23:15 Amanda 

And you're going. Oh, yeah, it is. Isn't that? And then you move on to the next bit and then you'd be more confident to go on that podcast. You'd be more confident to write that next blog. And for me, that's how I see visibility as a as a light that gets brighter and brighter because this time last year, if I had won a a massive visibility win. 

00:23:34 Amanda 

I wouldn't be able to handle it because my messaging wasn't right. My product wasn't right, everything wasn't aligned in my business, but it is now, but it took me that length of time to refine exactly what it was, and I've I've explained my journey to you finding the people who were uncomfortable on camera finding out what it was. 

00:23:54 Amanda 

They needed helping them to get free publicity without having to spend much money getting that free publicity and then amplifying it. So that's my client journey right there. Clear article. 

00:24:04 Amanda 

Well it, but it took me a while to actually refine that and get that nailed down. And I think that's the same for all of. 

00:24:11 Emma 

Our businesses absolutely is absolutely is like when when we think back to when I did that quote for Forbes that one I was still because I remember doing that quote I was sat in the warehouse. So I was still partly in my e-commerce business at that point. 

00:24:27 Emma 

I think I'd well, I had definitely stepped away from the big piece of it, but I was still doing the tail end of it, so it must have been that must have been 2021 ish, I'm guessing. 

00:24:36 Emma 

2021 early 2022, at the very very latest. I'm sure it's dated on the article somewhere, isn't it should look really because I was still in that in in the e-commerce business at that point I was still working out how I was going to do what I do now. I knew what I wanted to do. I knew the end result and I knew that, you know, I always wanted to help people. 

00:24:57 Emma 

Be happy and business was what I used to, how I used to call it and how it used to talk. 

00:25:00 Emma 

About it. But then I hadn't worked out the nuts and bolts yet. That quote is still relevant because my mission was the same. It's just how I do it that has changed slightly. So I think I think we are always evolving. I'm still evolving now you know, my business is established now. People know what I do now, but it's still evolving because I think we need to evolve. 

00:25:21 Emma 

That we need to keep up as things change and as things move and as we grow, we our business is going to grow with us, isn't it? Absolutely is. But whichever stage of business you are at, which is why I really wanted us to have this conversation today, visibility. 

00:25:36 Emma 

Is key, but it isn't just any visibility, it's having that content strategy behind your visibility. So you are connecting with the right people talking about the right stuff, and you're leading them to somewhere because content gets you leads, doesn't it? It gets you leads, but then you need to be able to do something with those leads. You got 4. 

00:25:54 Emma 

Million leads and nothing to sell them. 

00:25:56 Emma 

It's not gonna help you either, is it? So it's a big it's a big piece of the puzzle, isn't? 

00:25:57 Amanda 

Yeah, yeah. 

00:26:00 Emma 

But this piece that Amanda helps people with is such an important piece and can make such a difference, cause you gotta get people in the top of your funnel. And this is what it does. And it this is what happens, people when they work with you, when they go through your process, they get more people in the top of the funnel, which is, I don't think anybody's going to say no to that or they whatever stage your business. 

00:26:20 Emma 

Yeah. 

00:26:21 Emma 

I don't think so. Anyway, I think so anyway, no, definitely not. 

00:26:21 Amanda 

Definitely not. 

00:26:26 Emma 

I definitely don't think so. So tell us a little bit more about we've got the principle now and why we need to do it in all of that sort of stuff. So just tell us a little bit more about amplify. How does amplify work? 

00:26:38 Amanda 

So amplify is where you will come with a. 

00:26:43 Amanda 

One PR women or several. So there's a few different layers. So if you have, I'll look at your content and see what you've got and if you have a specific goal in mind. So 30 days, 60 days or 90 days of content and I will analyse it with your brand voice in mind and suggest a content strategy for the next. 

00:27:02 Amanda 

Three months? Let's say so if you're launching a new product or a new service and you've got this, these PR win. 

00:27:09 Amanda 

I will go through it with my framework. Look at your social media, look at your strategy and look at what it is that you want to do and tailor that repurposed content to your new goals so that could look like blogs, reels, carousels, all with your brand voice in there. 

00:27:28 Amanda 

But positioning you as the authority because you've already proven that your authority because you've got these media wins. 

00:27:35 Amanda 

And rather than saying I'm the authority because I was in Forbes magazine, it's I'm the authority. Because I've demonstrated my knowledge in Forbes magazine when I said this. 

00:27:48 Amanda 

And this is how I prepared for Forbes magazine. And what happened behind the scenes. And this is what I didn't say, you know, and it's just those tantalising tidbits of what does go on behind the scenes? Because I've always been fascinated if someone goes on on TV, I'm I've always been obsessed by media. And what does go on, you know? And and. 

00:28:08 Amanda 

And what do they really like? The off camera? You know, I met someone recently who'd been on the chase. 

00:28:12 Amanda 

And I wanted to know what what? 

00:28:13 Amanda 

What Bradley Walsh was like behind the scenes. You. 

00:28:15 Amanda 

Know. Because people we we all watch TV, don't we? 

00:28:15 Emma 

Exactly. 

00:28:19 Emma 

Absolutely buy into stories, don't we? You know, we can use storytelling in our content. It's going to connect with people much, much better, isn't it? 

00:28:22 

Yeah. 

00:28:27 Amanda 

Definitely. And those little stories of when I met XY, I said celebrity. 

00:28:32 Amanda 

Or when they were doing my makeup. 

00:28:34 Amanda 

To having that narrative and telling that story. And I I personally think storytelling goes back to when we were children because we all loved being read to him. We all love these stories and I don't think that desire leaves us because we see it in our world all the time. Storytelling, storytelling. And I know I'll do it. I'll read A blog and I will be hooked with the story so you can build that into your content, build that lens of storytelling. 

00:28:54 Amanda 

Your content, regardless of what it is and you just need to think a little bit creatively. So that's what I do with amplify. I will bring in those angles I will examine. 

00:29:03 Amanda 

And put it through my framework and refigure what you've got in a different way with different and won't all necessarily be social media. I'll also come out with other possibilities that you might have thought about and other publications to approach, maybe other collaborations. So that's one part of Amplify. 

00:29:23 Amanda 

And then amplify light is if you're not as far on in your journey, that's where we look at the 50 ways to get free publicity. Amplify Light is a six week work. 

00:29:33 Amanda 

Up where I take you through that freebie the 50 ways. So each week we'll do 10 ways. Work through free publicity. I'll give you the pitches, the templates so you can get. I can show you exactly how you can get your free publicity. And then at the end of this six weeks, you're going through the 50 ways to get free publicity. 

00:29:54 Amanda 

And then I'll have a guest speaker at the end, a real life journalist to tell you what it means, because I still think there's this myth of PR and and I I'm fab always comes to mind as well. You know, it's it's this untouchable. It's not for me. I'm not a celebrity. It absolutely is because. 

00:30:12 Amanda 

All of those publications tell stories, and they're all interested in your story, particularly if you've had an interesting journey. 

00:30:19 Amanda 

You may have overcome hardship or you may have made a discovery, or you may have got a story to tell about your pet or anything. Those and you think about next time you're in a shop or even online. There are thousands and thousands of publications and TV programmes. 

00:30:38 Amanda 

That tell stories. 

00:30:39 Amanda 

Every single day, thousands of them. 

00:30:42 Amanda 

And I know that every single person has a story to tell, so that's just two layers of of amplify. And then there's amplify influence, which is where I do everything for everyone. I just do all content, all the strategy. And I just do it when you're off doing your wonderful, fabulous thing. But the whole system is designed. 

00:31:02 Amanda 

To literally amplify your profile, and it's just like you're always in the media and that's what that's what my clients say. I love it when someone says, oh, you're always on TikTok. Oh, my daughter saw you on TikTok and that. And I'm just that chuckling thinking. Yeah, of course you are because that's why I put you. 

00:31:20 Emma 

That's what I do for you. I should do whatever you want to do, which is amazing. It's the missing piece of the puzzle, isn't it? I think that's the thing to say, isn't it? That's the right thing to say. It's the missing piece of the puzzle. It's it's the piece of the puzzle that so many people say that they're stuck with. They don't need to be stuck anymore. They've just got to come and knock on your door. Knock on your door, and we're going to share all of your show. 

00:31:42 Emma 

Links in the show notes as well, but before we do that, before we come to the end because sadly we are going to have to come to the end, we could talk about this all day. We absolutely could. I always ask my guests to share with us a top tip. Now you've shared 1,000,001 tips already, but what's your top tip for our listeners? 

00:32:00 Amanda 

Top tip top I would say definitely have more conversations and don't assume that everyone knows better than you. If you've if you've worked, or if you've just been a human, you you have so much experience in life, in work and. 

00:32:20 Amanda 

Even if you're if you've just dipped a toe into this entrepreneurial world. 

00:32:25 Amanda 

Whatever it is that you do, someone needs it. And that was one thing that sustained me because running a business is hard and there is, you know, there will be times you think. 

00:32:35 Amanda 

I can't do. 

00:32:35 Amanda 

This anymore? I'm going to give up, but we all have that grit. I know we do that when we don't give up. And if you've lasted a few months, you know, few years longer than everybody else is because you have that great. 

00:32:46 Amanda 

But don't assume that everyone else is better than you, and we're all. 

00:32:49 Amanda 

Well. 

00:32:50 Amanda 

We all struggle with same things, but have more conversations. Learn what you can from people that are few steps ahead of you but you, but just don't assume that all these things are for celebrities or for the people that are earning millions and millions because you can learn it too. You can absolutely do it too, and if it takes you some time to find out what it is that you're exceptional. 

00:33:11 Amanda 

That take that. 

00:33:12 Amanda 

Time. Don't be don't jump on the stage if you're not 100% certain that that's what you're offering. Take some time, map it out, map your customer journey, and be 100% certain that you can talk about it confidently and calmly, and make sure that you've refined all the nuts and bolts in it. 

00:33:31 Amanda 

That was a lot of piece of a lot of tips in there. Sorry it wasn't one. 

00:33:33 Emma 

OK, we're not gonna complain if we get more than one tip. Who's gonna complain that they get more than one tip? 

00:33:38 Emma 

So finally, Amanda, tell us how we join Amplify. 

00:33:45 Amanda 

You can go on my website amandagn.co.uk and there is a wonderful freebie on there. Fifty ways to get free publicity and there's 50 actionable steps for every business that you can do. You might not want to do them all, but I guarantee there's something in there for everyone and on the website. Excuse me. 

00:34:05 Amanda 

The the different steps of Amplify are also on my website and you can have a look and see if it's for you and it's it's it's a new thing, it's it's a new concept to publicity. But if you're curious, you can e-mail me at amanda@amandag.co.uk or you can follow me on Instagram. I love Instagram and that's at coach Amanda Jean. 

00:34:25 Emma 

Amazing. They're going to come in the droves. They're going to come in the droves. The world has been waiting for this. 

00:34:30 Emma 

Amanda. 

00:34:30 Emma 

They they really have. So thank you so much for joining me today. I have absolutely loved our conversation, I hope. 

00:34:36 Emma 

You have too. Oh, fantastic. Thank you so much. 

00:34:40 Emma 

And thank you to everybody else for listening. We will see you next time.