E71: Beating burnout, reclaiming energy, and building purpose-driven success with Nat & Cat

In this inspiring episode, I welcome Nat and Cat, founders of Hustle ’n’ Health, to share their powerful journeys from rock bottom to thriving business owners and health advocates. They discuss overcoming personal and professional challenges, the importance of prioritising health alongside business, and how their experiences led to the creation of their signature program, EN(HER)GISED ™️

Key Topics:

•    Nat’s journey from depression, financial hardship, and business setbacks to building a seven-figure recruitment business and ultimately finding purpose in health coaching.

•    The challenges of balancing business growth with personal well-being, and the myth that you must choose between money and purpose.

•    The founding of Hustle ‘n’ Health and the evolution of their holistic approach to women’s health and business success.

•    The “energy quadrants” framework: physical, emotional, mental, and spiritual energy, and how each impacts business and life.

•    The importance of addressing limiting beliefs, asking for help, and building a supportive community.

•    How their mastermind program empowers women to thrive in both business and health.

Connect with Nat & Cat:

https://www.facebook.com/NatalieGuyan

https://www.facebook.com/catherinelynch17

https://hustlenhealth.com/

https://www.instagram.com/hustle_n_health

Thank you for listening! If you enjoyed this episode, please subscribe, review, and share. See you next time!

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Transcript

Hello, and welcome to today's episode of Dream Business, dream Life. Today I am joined by Nat and Kat from Hustle and Health, and I am super, super excited for this conversation. So, hello, Nat and Kat. Lovely to have you both here. Thank you. Thank you for having us here. Fantastic. Very good to be a guest on your podcast today.

Thank you. Super exciting. There is gonna be so much joy shared for you today. So much inspir inspiration. So much value. I cannot wait. I just cannot wait to dive in. So let's start by taking our listeners back now, if that's okay. Yeah. To what you shared with me at the beginning. Where, where you sort of your growth journey, I'm not gonna say began 'cause we began the day you were born, but where it began in terms of what got you to where you are today.

Okay. So. I was beneath rock bottom, lower than low. Um, off the back of an attempted suicide from being heavily depressed, really not having any control over my emotions or my thoughts, feeling like just, you know, life was, was not good. Feeling like I was living under a cloud. Um, I discovered that I had an underactive thyroid, not, um, not to my ben knowing.

And as soon as I started, um. Actually medicating for that. I realized that things aren't always as they seem. So it, it showed me that how I was feeling wasn't necessarily unsolvable and I was living in a, a high rise council flat in the roughest estate in the middle of Birmingham. If anyone knows Ladywood, the Canterbury Tower Twin Towers actually moved in there a couple of days after.

Was a Twin Towers event. Bit of an omen, I don't know. Um, you know, uh. Really not a savory place to live. A lot of, uh, crime, a lot of criminals living in the area. You would hear gunshots going on outside. Really, really rough place. Um, financially. In, in the toilet. I often didn't have enough money to put any money on my electric, so I would be living there in the dark.

I would wash my clothes in my bathtub. I didn't have a washing machine. In fact, I didn't have a fridge. I would hang my, my milk outside the window of the eighth floor flat just to keep my milk cold because I didn't have anything. I'd moved in with a suitcase full of clothes and was sleeping on this suitcase instead of a bed or the cold floor that literally was, you know, a, a rock bottom.

State. Um, I woke up one morning, man, and I just kind of thought, this is, this, isn't it? I want, I want something else for myself and really my memories of, um, you know, speaking to other people and hearing what other people had, people who had big cars, sorry, plus cars and big houses. A freedom of life was something that just kind of had this sense of knowing that I want that too.

Why can't I have that? Um, so what I did was I was working in a call center at the time, very basic job, working for a mobile phone company in a call center, phoned in sick, and I went to the local library to put together a CV because I didn't have a computer. Uh, so I couldn't even do that at home. Um, so I went down to the library to put together a CV for myself and started taking it around local recruitment companies to try and get myself a job as a recruitment consultant.

'cause I'd heard they earned loads of money and they, that that's gonna get me the fast car and the big house and all of these things. But no one would give me a job and no one would give me a job. Um, and it, it took, it took years to even get myself an interview and. When I did get that interview, I was all stuttering and fluttering.

I didn't really know how to then kind of take it to the next step and, and the guy there had asked me, you know, sell me this pen, and I couldn't do it. But then afterwards I asked him, how do you sell a pen? So the next interview I got, I was able to sell a pen and by learning to. What I've failed with at that job interview, what I could take to that to then go and get a job interview in recruitment, very much taught me to learn from what was going on around me.

Kind of like, you know, even if you can't do it, show up like you can, you know, show up. Like you can be prepared to just take that action, learn from your failures, and if it doesn't work out, go again. Um, so it kind of offsets a spiral of, you can hear the, the plane going over life. I'm just to show you how difficult life is today.

Yeah. Sometimes things don't always go to plan, do they? You're in, you're, you're giving a little bit of a flow. You're talking of a plane go overhead. But look, so I'm there, I'm trying to figure these things out. I'm, I'm, you know, I'm a fraud. I'm not a recruitment consultant. I'm just, I'm making it up as I go along, but I, I happen to.

Have a little bit of a gift at a gab, I think, or at least some balls of steel to give it a go. Um, I, but, but, um, the confidence. The confidence wasn't necessarily there. Anytime I would even try and make a phone call to try and sell anything, I'd have to go outside and have five bags before I'd make that call to try and brace myself, to actually pick up the phone.

You know that I'm not gonna pretend that I was just there able to do it all. You know, it was, take a big deep breath. You, you can do this, you can do this, you can do this. Go again. From that, I got. Another opportunity to work for the most prestigious recruit recruitment company in the construction industry.

Which again, it gives you a little bit more, a little bit more hope, little bit more, oh, I can do this. Yes, I can do this. And within that, I got headhunted went on to then be the top biller within the region. And that was like, well, hang on a minute, I could do this for myself. So then went from there, set up a business myself.

Which wasn't without its problems along the way. I've shared with you that that business during the recession, uh, absolutely fell through the floor. You know, we'd taken this big leap of faith. It was my husband at the time, and I to set up this business just had a baby. We wanted that independence and financial freedom of making the money for ourselves, but we got, got snowballed by the recession.

So the recession absolutely crucified us. We'd ended up acru. Accumulating business debt, which happens to the tune of around a hundred thousand. So, you know, I'd gone from beneath rock bottom to having all of this success to not having anything again and trying to figure all of this out. And that, that led along the way with me living, um, a very sedentary lifestyle.

You know, anybody in business knows that. Once you really focus on making a success of that business and you are focused on making money on growing that business, on the responsibilities that you have towards that, that anything else does not seem desirable to do, you don't have the motivation for going to the gym is not on an option getting away from your desk to go and do a healthy meal.

It just feels impossible. You're just. You're hooked into your desk and what you're doing and making money, and that certainly was my life. And to come down from the stress of the day to day, well, a glass of wine, two, maybe three bottles, you know, try and take the edge off. So that was my perpetual lifestyle.

So at the time, heavily stressed, massively in debt, morbidly obese. I was weighing in at over a hundred kilos and didn't recognize myself. So there was a lot of different factors going. On, and I don't wanna sit in this for too long, but what I will say is that that led to burnout. So where I'd originally been at, what I would say was beneath rock bottom, then went on a spiral to a completely different type of rock bottom where my health was in on the line.

And from that I've then been able to come away from burnout being at rock bottom, where we paid back every single penny of that tax debt whilst accruing more tax. 'cause you accrue tax on the tax debt that you're paying off. It's a fun game, um, growing that recruitment business rather than folding it. In and having more people work with us in collaboration to build a permanent recruitment business to the tune of seven figures whilst losing more than six stone and then deciding, hang on a minute, this, this doesn't really do it for me.

I've got all of this money. I'm traveling first class around the world. I live in this beautiful house in Spain with the 2.4 family. I'm living the dream. Why doesn't it feel like how it should feel? Have everything. There's something missing here. Oh, I know that. Yeah, something missing here. Yeah. I didn't feel right, and I'd been through such a journey myself with what I learned about my health, that I just had this real ache that I wanted to help as many people as possible to discover how good their bodies were designed to feel.

And so I was like, right, I'm, I'm gonna become a personal trainer. So I walked away from the seven figure business and walked into a 10. Euro an hour job as a CrossFit coach coaching women's CrossFit classes, um, which was not a financially based decision. And actually, em, it led me on a path of very much believing that you can either have money or purpose, that you can't have both, you know?

Yeah. I had accumulated this disbelief that you either love what you do. Or you earn money, you, you couldn't have, like, you can't exist together. And that was very much a, a belief that I've, I lived in for a long, long time. And along that time I very much believed as well that the marriage that I was in, which had very much broken and fallen apart on all, on all angles, on both sides, was a marriage that I had to stay in, that I had to stay in this marriage and this is the how life needed to be.

And then. I was fortunate enough to, uh, work with a coach who actually asked me to grade my life in certain areas, and this is something that I would absolutely recommend every single one of your listeners to do separate your life into health relationships. Business or career, whether it is that you are in employment or not, what it is that you are doing, because we spend 80% of our lives working, right?

And then a separate element of finance, so separate business and finance. And then on each one of those, just mark yourself, one out of 10, where are you and why are you there? And then ask yourself where you wanna be and what needs to happen to get there. And I'd never taken a paused moment to look at my life like this, but it realized, made me realize that.

Right. Okay, well my health is great. 10 over here, but actually what about the rest? Not, not everything else, the relationships in my life. Nope. And so I decided to make changes Emma. Like going into Central Library and getting my cv, I started to make other changes in other areas of my life. Expanding my coaching business from being inside a CrossFit box to looking at outside online coaching as well.

What else could I do? Reading books, listening to podcasts, watching YouTube videos, all of these kind of things. Reading about more, you know, manifestation. The book, the Secret was on the list of books that I read. Along the way I've met Catherine, and from meeting Catherine, I think we were like two halves of a coin.

Yeah. Together. And at the point of meeting Catherine, I'd gone back to work in a CrossFit box to help out with the, the classes that they wanted coaching, which I was a bit apprehensive about because I'd worked in a CrossFit box left, had my own bootcamp, gone back. Met Catherine and just as we've started to get together and my marriage had broken down, there was a lot going on at the time, so marriage separation.

Catherine and I have met the guy who run the CrossFit box, handed me the keys, take it, take it. Obviously there's a financial exchange mm-hmm. That had to be discussed. So all of a sudden, this bucket list dream was kind of handed to me. It's like on paper, what you really want. You know, I, I thought this was what, be careful what you really want.

I thought this, I think that easy one. Very clear. Get very clear. You'll ask the universe and the universe will give it to you. You're like, are you sure? And you're like, yes. Exactly. Yeah. It's When you said on paper what you think you'd want. Yes, a hundred percent It difference isn't very different. Very different.

Right. And this, this was huge. This was huge. So. Within, within me making the decision, the offer to, to actually buy it, take it on and own. It was a really good offer. It was a really, really good offer. And as Catherine said, like, um, I think my whole identity at the time was fitness. So my whole identity was CrossFit.

Now I was gonna have a CrossFit box. It was a huge, huge lot of ego here as well. And you know, now I, now I'm not just working in CrossFit box, now I'm gonna own, yeah, I'm an owner. You know, this, this was a, this was a real thing. That's we all. We all have that. Let's just showing that up. Yeah. And then, um, Catherine literally went in a weekend.

Yeah. So I had been a personal trainer for about 10 years, and also a nutritionist, but to work in a CrossFit box and own a CrossFit box, you have to be a CrossFit certified trainer. So it was like all hands go. It was like a weekend. I just went, I went to Portugal. It got done. It's like within like two weeks we're like, okay, let's go.

It happened very fast. And you jumped in with me. Yeah. I just jumped in. Let's, I jumped in together. We were like holding hands, jumping off this cliff. Yeah. Into a CrossFit box. Let's go. This CrossFit box was failing beyond belief, Emma, but like it's a little bit my mo isn't it? Passion. You've got love.

You're we'll. Make a difference. We'll make. It's, it's not, it's us. We do things differently. But what we didn't realize that the numbers of people that we were seeing in the classes, half of them weren't even paying. They weren't even paying. So it was a lot worse than we even anticipated. Um, so it was really interesting, really interesting time.

And at the time I was living in a house with my ex-husband. We are living and sharing a house. 'cause this house won't sell Emma. So it's like all these different things. Okay. All these different things. Go life. Dress 10, life. Dress 10 life. Okay. Yeah. And. We found it almost impossible to get staff to help us within the box.

We weren't initially making enough money to employ staff, so it was all hands on decks. We were there like at six o'clock in the morning until midnight, you know, uh, six days a week, and you're on, you're working with people, so you're delivering a hike. You're one, you're coaching. You also have to be, your customer service has to be high.

You have to bring the energy. People buy you not just what you do. So. A hundred percent. Yeah. And remember as well, I have this belief at the time that you either have money or you have a job that you love Right. As well. Yeah. This is very much, it's almost reaffirming it, isn't it? Yeah. An interesting one.

We all have, have something like this that's keeping us stuck. Absolutely. We all have something. So at this point, when, when you've, you've, you've got, you've got the CrossFit, you've done this before with your recruitment business. Yep. Are you getting those same feelings back? So, um, we, we, I felt trapped. I felt like I was in a prison, Emma.

I felt like I'd literally, metaphorically and physically. Imprisoned myself in a box. That's what you call it, is a CrossFit box. I imprisoned myself in this box. I was unable to travel back and see my daughter who decided to, my eldest daughter, moved to the UK to go to college, missed her. We didn't have the freedom or flexibility or finances to travel 'cause all the money was in the box.

And I also had this attachment to the house. So there was, uh, it wasn't even feeling very good about the actual. The actual job overall, there was a lot of overriding factors. Um, we love coaching, so it, as much as it was a highlight of what we do, it just, you know, there was a lot of factors going on. We did grow the box, though we grew it by 260% in terms of profit.

Wow. Volume of members. We did some amazing things with that box that really turn it around in a six month period, so, wow. Really took it from nowhere. But what we realized was that there was a ceiling, there was a, that's what you can earn, what you can do, the impact you can have, how you can help people.

Yeah. And, and at the same time, to enable us to be able to live and afford to live, we were growing our online business at the same time. And through the power of connection and networking, we met and worked with some amazing ladies in the online space. Amazing, incredible ladies in the online space who have gone on to do some amazing things with their businesses and they've allowed us to help them with their health and fitness, and that has been a huge ripple effect.

And actually that overtook. We were doing with the box in terms of job satisfaction, in terms of financial income, in terms of the lifestyle that we are living. So all of a sudden, our health, our relationships business and the finance leaned into what we were doing into the online space, really ticking all of the boxes.

And I think here it's really important to say that. A lot of people, and I think the tendency is, oh, but I've spent all this time doing this and I've built it up to this. I want to keep growing and hold onto it. And it's kind of like being able to take the emotion out almost. And pragmatically looking at it, it's like, yes, but this growth is capped.

It's amazing on so many levels. And just let it go regardless of the time that you've spent in whatever situation. Business and relationship with all the things. Yeah. And what we, we really saw Emma. From our little viewpoint on the world was here in this box, this is how many people we can help. And what we were seeing within the online space, especially our demographic, which is hugely linked into online business coaches, was that the ladies that we were seeing and being connected to, were all experiencing very similar struggles.

To what I had overcome in the recruitment business and it was like, hang on a minute. I need a microphone here to just kind of tell you all, hey, hey, hey. Yeah, hey look, you burnout, you, you've got this weight gain. You dunno why it's happening. You are, you're experiencing all this stress. All of these things are happening and we could, we could very much see it.

And Catherine's background. In high performance coaching. So high performance coaching comes from athleticism. This is where it comes from. So in a matter of fact, what we need to do as individuals is be the athlete of our business. Okay. We need to look at all these different areas of our lives, not just one.

Yeah. And we need to kind of be thinking about our health is the foundation of our business being able to thrive. And that's not just going to the gym. No. It's our mental wellness. It's the ability to eat, to thrive. Rather than consuming food to try and push back the emotional stress that we're experiencing.

So this is very much what we've leaned into, which is what our expertise is. So we've kind of gone like all of this meandering around living these experiences, having had these problems and these challenges, and through growing ourselves. We're able to see and identify this in others and help others grow with us so we all grow faster, you know?

Makes sense. Yeah, yeah, yeah. Which is phenomenal, isn't it? You know, to I, I think, I think as human beings. The thing that we tend to put last is our health, isn't it? Right? We focus on the, you know, you, you spoke a lot about, you've got to a point where you've got the cars, the houses, the money, the first class holidays, the all of that type of stuff.

Because externally people see that and they think, wow. You're a success. A successful, yeah. They are doing amazing things. I'd love a taste of that. But what they don't see is what you've had to give up or, or, or not do or, or, or forget or whatever the right word is. 'cause my brain is not thinking of the word.

I know. I'm looking for, um, what you've had to give up to get you to that point. Because nearly always, at least the first time round for people building businesses. Yeah. There is something, isn't there? There absolutely is something, and when you listen to your journey, what I heard quite clearly right at the beginning, even though I know there's still been a, a meander to get you to where you are today, your turning point was when you realize that actually your health, the thyroid condition.

Was actually part of the problem in terms of where you were and why you were stuck and why you were doing certain things and behaving in in certain ways. And that is a powerful thing to know, isn't it? Right. Absolutely. And do you know 60% of uh, women who have underactive thyroids don't know about them is undiagnosed.

It's one of the biggest medical conditions that is misdiagnosed as depression, and especially now as people becoming more and more aware about perimenopause. Yeah, it exasperates. Which makes it even more it, it really does because it's hormonally led. Right? Your thyroid is your central matrix. For every other hormone in your body for how your body responds and.

If it's undiagnosed, you're living with these symptoms of depression, feeling suicidal, living under a dark mouth, like use all the time and potentially being told it's perimenopause. It's normal. It's normal. Absolute. So you'll go, don't exactly have some HRT. It's normal. It's just how it is. And you go and you leave and you feel disempowered and there's no hope.

Yeah, because, but I feel like this, this can't be it. Yeah, it's a massive one. And it's not even just the thyroid, you know, this is, this is one thing quite often, you know, having a heavily stressed environment that you're working in can have a massive impact on other areas of your life or within your health.

And likewise, it can lead to that being undiagnosed. And we've discovered quite a lot with clients recently who have got low dopamine levels and low waking cortisol, which is massively impacting things like procrastinating or tasks, taking longer brain fog. Or, or hitting the fridge instead of doing tasks, right, because you're needing a hit or finding yourself doom, scrolling till midnight, which somewhat is outside of our control if our hormones aren't balanced.

So it's really important that we do have, have the. Have the knowhow or the ability or the time to be able to press pause and go and find those things out. Absolutely. That's it. And that definitely is a thing. I'm at that age perimenopause. I am in that, yeah. I am in that pot of people. Right in in the throes.

Exactly. Right in the throes of that where, you know, every, and I, I hear myself saying it sometimes. Yeah. You know, something happens, you know? Yeah. You're a bit hotter than you normally are, or you can't find your words or something. You go. Perimenopause we're assuming, aren't we, that actually the problem is going to be perimenopause?

Whereas actually. We may be putting a box lid on something that could make us feel a hell of a lot better, I suppose. Exactly. And by putting that box lid on, we're preventing ourselves from finding that solution and actually feeling incredible, clear, focused, and just positive and happy again, unlike ourselves.

And I think it. It, it can, I mean, look, I love that there's so much more recognition around perimenopause. Yeah. Because in, in so many ways, it's really empowering for women to know, hang on a minute, this could be what's causing the feelings of anxiety that I'm having. The bloating, the discomfort, all of the different symptoms.

There's so many symptoms around perimenopause, but they could also mean something else. So what we don't wanna do is lean into learned helplessness. Right. Or feel that that's, that's it. That's the take that, that's gonna have to be the, the name of the problem that we have. It could be one of a number of things.

You know, as, as anybody who is experiencing any negative symptoms, it's a way of your body actually trying to talk to you. Your body's saying, Hey. Listen to me. There's something not right. Something is outbound creaming. And if you go to your doctor, if you ask for a blood test, if you have a dry urine test or known as a Dutch test, you can actually see your own personal code when it comes to your hormones and when you can see your own personal code, you know the exact nutritional intervention.

Or supplementation. You need to feel like you're thriving at your absolute and, and living your absolute best life. So it's really important that we do do that. And don't dismiss one, one, uh, blanket statement for what all symptoms and suffer through it unnecessarily. Yeah. No one needs to suffer. No. Life is too short, thriving, miserable.

Yeah. Honestly. Exactly. Is that what you say? Your driver for life is now. Enjoyment, happiness. Fulfillment. Do know what I do? You know what? I know what it feels like to feel that shit. Yeah. Excuse me. Like I know what it feels like to be at rock bottom. Same. I know what it feels like to be crushed, to feel like you have no hope.

I know feels like every day skint to have no financial freedom. I know those feeling, and now I live in a life and I have done before, but now I just feel, I feel like I'm sat in this place of calm and serenity and I'm open to learning and growing more. But I know how good this feels and this feeling.

That's what I want. For others. I want everyone to know that, that this is possible. I don't have something uniquely magical about me. No. Quite ordinary. I'm, you know, to be quite honest, just I'm, I'm, I'm an average woman who's just learned from some failures along the way and kept going and. The more women that I do meet, the more I realize how impactful their stories are and how much other people have learned and grown.

And the anybody who's not yet, and I say not yet moved into that place yet to know that it's there for us all. We all have the potential to feel free. Peaceful, calm, happy, happy, excited about life. And to sit in that place, it really does exist for us all. There's not a shortage of it, right? It's there for everybody to take a hal off.

It's just kind of identifying what's holding you back, what's stopping you, what those blockages are, you know? Yeah. And especially if you're a strong woman who is seems to doing. Who is quite achieved, not being afraid to let other other women help you out along the way. That's one of been probably one of my biggest, yeah, that's probably, yeah.

I'll tell you that one. Yeah. Being big enough to allow others to help me. Yeah. That you know. Yeah. It's okay to ask for help. And I think a lot of like high achieving members, I'll do it, I'll do it, I'll do it, I'll do it, I'll do, I'll just take care of it. It's easier that way. And then somewhere along the line we think it's, or it's a failure or it's weak or it's useless to even ask for help.

Yeah. That's coming and being able to receive that help. Yeah. It's, it's, that's the, that's the biggest growth hack being. Being, knowing enough that you are open enough to ask for help so that you, you could get the help that you need. No one has all the answers. You're not supposed to. Yeah. No one needs to struggle.

No. I think we often see it as failure, don't we? That's part of the problem. If we have to ask somebody else how to do something, we think, yeah, I've failed. I should know this. Yeah, but if you don't know Japanese, like you're not gonna like suddenly wake up and learn. Know Japanese though. You'll hire a Japanese teacher.

Maybe you'll go to Japan. So it's absolutely ludicrous to think it's any different for any other aspect of your life, like how else, you know. Absolutely, absolutely. So met with the things that we've heard, seen and been told throughout our lives, right? So if you are somebody who has experienced trauma. If you're somebody who has had a misfortune in your upbringing and you've had a parent, a teacher, or a friend belittle you in the past, abusive, and that has emotionally impacted you, that voice, that message that they gave you that has emotionally affected you and really created the trauma that you have is gonna stay with you.

But you're not consciously aware that that's the thing, but being told that you must do this in your head, striving from a place of lack. Right. Fear beyond. Beyond that point of you can actually take a pause moment to look for balance because you are driven by scarcity, right? Which is what, where I've come from as well.

Ultimately, it's a lack of safety. And if you don't feel safe, how can you pause, right? So it's like you're being driven by all the subconscious things that have happened to you along the way, but you don't realize it, and that's conditioning your present and future behavior. So it's kind of like a pressing pause as Natalie said.

Delving and going in, finding when that happened and then moving through towards resolution. And that's the thing is we, we don't often know we are doing the thing. Yeah. Until we're at the point of, hang on a minute, done something different was doing, take that thought and that, see that, that pause moment where back coach and I couldn't even afford a coach really at the time.

It was way beyond my means. But that was, was a hand reaching in and gave me the opportunity to actually ask myself what I was doing, just. Just hang on a second here. What, what is going I'm, I'm living on autopilot. I was absolutely living on autopilot and being able to just sit with yourself and just question, hang on a minute, if I'm not happy.

Does it have to be like this? And it's hard because those honest moments are hard. We've all, I think every single person listening to this has had moments where sometimes you don't wanna open that lid. You don't wanna, oh, but then it comes a point where you're in so much pain or discomfort that you kind of have to open and be like, okay, yeah, truthfully and honestly, what's going on completely.

I know when I walked away from my. Seven figure business. I firmly put that in a box. I am never ever going to talk about what happened in that period of my life ever again. It's staying in this box, I'm putting it on a shelf. I'm just gonna go off and do something completely different, nice and tidy that can stay over there.

It's never gonna make its head. Wow, what a 12 months? You know what? Or 12 months when I started to think I'm actually gonna have to peek inside that box. Yes. 'cause there's something in there. It's holding me back. But it, it, it's, I mean, it's a journey that I'm still, I mean I'm what, five years down the line, Neely and, and I know I've had, you know, a doof in the middle again.

Um, yeah. But that box is, is still got some stuff in there that, you know, that's gotta come out and, you know, maybe that'll be there forever. I don't know. But I can open the lid now. And, and that to me is, is massive progress, isn't it? 'cause we can't think, oftentimes we're box up. Exactly. And I think oftentimes it's like the fear, it's like it's even scarier to think about the thing rather than dealing about the thing.

And once you start to deal with the thing, it loses its power. We speak about it and we lose the shame and the guilt and the judgment around it, and then it allows us to go free. Yeah. Doing that housekeeping, it goes, it's emotional housekeeping. It goes, it goes beneath that though, doesn't it? Yeah. Because it's not about what's in the box, it's what what is in the box represents.

Right. It's always a, the thing about the thing. You know, it's always that one level deeper. What is that? What does that mean to us? Not necessarily even just on picking it, but what does it mean to us if we do what, what, what does that mean? Yeah. And. That's, that's the big important question that we need to kind of stop and ask ourselves.

Yeah, so, so let's, let's, let's look at hustle and health. 'cause this is where you are now. This is your current, your baby. This is, this is your life now what you are living, what you are doing, aren't you? That's the reality. You know, what you were teaching other people, that is what you are living for me, is just like amazing to, to actually see.

So tell us what is hustle and health. Okay, so Hustle and Health is the company name. That's, uh, that's the name of our company. It's the big brand and it represents making sure that you are not hustling at the expense of your health. The two can work together, and that's what I've lived to be true. And within that, we have, uh, a signature program, which we're just about to kick off with again on the 15th of September.

I'm really excited the evolution. Of health and fitness as we know it for women. Um, without a doubt, things need to change. The narrative needs to change all of this diet in for deprivation. The, the being skinnier than skinnier than skinnier. Chasing the number on the yourself, smaller. You know, if you are a woman in business, you need to be energized.

Yeah. You wanna be waking up in the morning, you waking uppi with like energy bump your feet. But the energy of like, I can't wait to go and do what it is I'm doing today. You know, that's it. Waking up with purpose and having the energy to do so because you're fueled for it. And I don't know. Why this agenda still sticks around.

It's like a hundred years old, right? The whole shrinking yourselves to be small. It's been around for so long, but it is worth $190 billion. Okay? So there's a huge monetary amount attached to weight loss. What we very much empower is, okay, you might wanna release some of that body weight, but they're keeping you safe.

That's kept you safe while you're doing other things and growing your business, but let's have a little look at what it is you really want. What are those big, audacious, juicy life goals and experiences? 'cause life is a collection of experiences. You've got macro experiences and micro experiences, right?

Those are the things that matter. And when we take and focus on those things that really matter to us, and then we design our nutrition and our exercise in a way that is going to fuel us to be able to achieve those things that matter. It becomes easy because it's personalized for us, for what we need to do to enable us the freedom to live the life that we want.

And we do this in a format, energy capacity. We call it the energy quadrants. If you just take a box and you draw a line down the middle and then a line again. We have four different types of energy, and the most common one that we all know is the physical energy, right? So we think of energy and we think about how we kind of feel physically moving, eating the food, our hormones.

That's the physical, but we also have emotional energy, and that is what we've mentioned. Our finances, our relationships, all of those things are going to trigger our emotional and those emotional risk. Trigger how we respond to food and alcohol. Feeling stressed. I'm gonna eat the cake. I've been good. I'm going to eat the cake.

All these kind of things. It's sad. I'm gonna, yeah. Gonna eat the cake. Yeah, it's, it's one of those two. So our emotions drive our choices. So we can't really sit and make changes around our physical health if we are not aware of our emotional energy. 'cause it'll sabotage us. So we need to make sure that they're in balance.

But then there are two more. We have our mental energy and for anyone in business, we need to be at full mental capacity. We want to be clear, we wanna have clarity. We wanna know what it is. That we're doing. We wanna be focused on that task. We wanna be razor sharp so we're not spending any time longer doing it than we need to do, like moving procrastination out the way and staying away from burnout.

And that is powered by recovery and sleep. So mental is difficult when these, these all work together. You can't decorate them. And then the one that I was missing when I had this amazing seven figure business fi flying first ass was one of the most important. Well, they all equal to each other, but that's your spiritual energy or known as purpose.

If you're not into the wo woe vine, but it's your purpose, your why. It's your why. It's what matters to you, why you wake up every day. And if. Your energy around your why is depleted. If you're not doing things that are truly meaningful to you, then you're not gonna wanna go to the, the gym. You don't have the energy.

It doesn't, it doesn't match. It doesn't match. And if your emotions aren't fully topped up, then you're gonna be eating a cake. And then you can see how this is all de chef. It all works. It all works in concert. So we want each one of those to be given its individual merit, and that's what we do with in size.

Inside Energize. It's not just, here's the diet plan and a workout. It's training program. Off you go. Not it at all. Off you go. I think one of our clients said the other day, she's like, I don't know what you guys do, but it's some sort of like voodoo magic that I'm feeling amazing and I'm really inspired and I feel motivated and I'm taking care of myself.

You know, I'm living my best life. So this is, this is what we do. We look at the, the full. You the 360, the holistic house. Some people call this biohacking. It's just breaking it down into the basics of the energy quadrant and looking at what do you really need. I had a woman start with me this week. One day in her whoop band is at 97% today.

She's like, how is this possible after eating this food day one? This, this is my favorite food I'm now eating. Yeah. And we just made a few small adjustments. Off she goes. 'cause I think it's really important here to say it's not about overhauling your an entire diet. It's looking at what you already eat, what you enjoy, the foods that you enjoy with your family, with your friends, and making that work for you.

Yeah. And often it's making sure you eat enough because we are constantly told to eat less, do less. Right. Be less. In terms of food, but we need food to bribee. Your body wants to be strong, it wants to be nourished, it wants to eat. Otherwise, if you don't feel it, you're gonna eat the cake. It's just the cake.

It's, it's inevitable. But we want a bit of cake, but we want everything else. Yeah, we want, yeah, we want, we want all the good stuff as well. So it's making sure that it's in balance. And we've fur recently qualified as heart healing practitioners, which. Is based on, again, my experience within my experience.

It was something that I went through and experienced myself firsthand, and it blew the lid off. It changes everything. Blew the lid off the lid, limiting beliefs that I had left, the things that I didn't even know. I thought I'd done the work on, so I'm like, I've done all the work. I've done all the work.

Hang on a minute. It's a journey actually. It's still there. It's still there. I was like, what we said with like Yeah, exactly. The thing beneath the thing and like looking at what those things in the box represent. Yeah. Because sometimes, you know, oh yeah, I know what to eat and I know I'm, I'm, I'm stressed at work.

But then it's how do you move away from apathy into action slightly, you know? How do you actually get past that? Well, what's the point? Because I'm stuck here in this situation anyway. How do you move into Well, I'm gonna do it. And heart healing helps with that because it rewires, uh, the subconscious belief system.

It reprograms. Yeah. And so it's the first and only health and fitness program at, at the moment. I'm sure it'll catch up, maybe or maybe not, but it's the missing piece. It's the missing piece. It's a missing piece because without that, and it's like, it's far beyond just anything like hypnotherapy or subconscious work because it's healing the deep seated wounds of the heart.

Yeah. The things that we really, truly feel deep inside, the condition, our behavior, and ultimately our happiness. Energized used to be a group membership program, except everything was, everything was personalized for each kind of person coming in. 'cause we can do it that way. Yeah. It's quite easy for us to just go, right, okay, yes, this is what you need.

'cause we know the questions to ask. Right. And then what we realize is that these people aren't group. You're not a group. You know, it's not, it's not just a container, it's not a membership. That's not what it's, it's a mastermind because everybody in our community is an equal, including us. Yeah. We are all peers.

We are all learning and growing from each other, so we've expanded it. Renamed it as a mastermind. 'cause it's what it really is. It's a collective of women that are rising and growing together and we are sharing our knowledge and expertise and helping each other. And we've opened it up for the women within the group to be able to share their unique wisdom with each other as.

Well, so there will be intermittent masterclasses outside of health, nutrition, fitness and heart healing and mindset. That actually, if you wanna know more about visibility, PR or finance, we, we have online coaches within the group. Yeah. Go, go, go. Share your wisdom. Go share your wisdom so that really we can all rise together, you know?

And I think that's. Important. Yeah, I think that's really important, isn't it? 'cause we much, we do better when we do it together, don't we? More Exactly. The more heads in, in the same, you know, sort of room are gonna give us much better results, aren't they? You know? And like we are a company, we keep and we have to hack our environment and it's the biggest environment to hack, to surround yourself with the group of people who only have your best interest for you and who will also help you grow as they grow.

It's that sense of belonging, that sense of community that we have this commonality. Yeah. We are all working together to make our health fuel our lives to fuel our business. And we, we've got different struggles, but we've got that similarity. But actually we all can inspire one another with our own strengths as well.

And that's collaboration was massively successful in the growth of the seven figure recruitment business that I had. That was huge. And that was something where it. Bolted in collaboration at a very early age. Me and, and that I'm, I'm, I'm like, yes, collaboration over competition will always, you know, um, but getting these women together and seeing them within the community, they've, they've actually dictated this in a way that it's, it is, you know, it's naturally become this.

It's not a, it's not a forced thing. It's not been, it's an. It's, it's evolved itself. Yeah. Isn't it into it? It's, it's amazing. So I'm really excited to deliver the next six month roadmap that we've got in place, because already the breakthroughs and the aha moments that are going off since the first five day launch that we had, it's just been, yeah.

Phenomenal. Special. It's been phenomenal. So Rick is amazing and congratulations because I believe this was your biggest ever launch, which is phenomenal. Yes, it was. Yeah. Yeah. I mean, and, and we say it's our biggest, yeah. We, we, like, we, we are still babies in the online. Space compared to a lot of you. You know, and I, I wanna say impact is more important than income, right?

But I've also learned that they're both as important as each other, because actually with finance, you can make more impact, right? For yourselves. For the people that matter to you and for your greater good as well. Right? Absolutely. That's, that's, that's a big take home for us. So we are excited 'cause it represents that actually we are doing what we should be doing For us it's like everything feels aligned, right?

Everything feels aligned and yeah, it feels really good to make the amount of money that we have because that enables us to help other people who are also motivated in that way to say, hey. This is what we can all do and this is how we can all grow and we can have all the things. It's not just one thing or another.

No. Can't it all. Yeah. Yeah. And I don't think we learn the best way for me to learn, I think it's the same for lots of other people too, is to actually see other people doing the things that we want to do because we take that inspiration and we think, do you know what if? If they can do it? I can do it too.

Yeah. Even if I'm, even if I'm right down there at the moment, in the depths of not a great place, there is another side to that. There is a way out. It's just taking that first baby step, isn't it? Um, absolutely. So, yeah. Absolutely amazing. Absolutely amazing. And we're gonna share. All the links. So you can go and find that in Kat, um, in the show notes for you anyway.

So do go and look them up. Um, okay, so we're gonna have to draw this to a close in a second. So at the end of every single episode, I ask my guests to share a top tip with our listeners. So what would your top tip be? And I'm quite happy for there to be two, because there's two of you. Bang for your book.

Do you wanna go first? No, I'm gonna, I'm gonna, I was just gonna throw an absolute curve ball and say you go first 'cause I'm, well, you'll go for something deep, but I'm actually just gonna do something that I've been thinking, um, because I very much work with mindset and heartset, but also, and this sounds really easy, but it's not.

But master yourself, talk yourself, talk we'll dictate your thoughts, we'll dictate your actions and behaviors and dictate your life and your reality. Just that it sounds easy, it's like, yeah, yeah, yeah, I know what that is, but it. Master your self talk. And, and, and mine is not too dissimilar. I'm just gonna be a lot more specific about it, and that is ask yourself what your limiting belief is, the one that's holding yourself back.

Recognize it because if you. Don't ask yourself, do I have any limiting beliefs? Those thoughts that stop us from actioning the thing, then you'll never have the power to change it. You have to ask yourself and bring it to awareness so the next time you see somebody do something and you're like, yeah, but they have.

Yeah. Or, but they've got, or they can do that because recognize that is a limiting belief. It's come from somewhere that has served you before, right? It's not unfounded. It's come from an experience that you've had and it's served you before. Thank yourself for remembering it. Ask yourself, where does this come from?

Why do I think that? Right, and then remind yourself that it's just a limiting belief because you've experienced it before. It's not a fact, but ask yourself what your limiting beliefs are so that you have the power to change them. Amazing. There you go. Two top tips today. And eat your protein. I eat your protein and your protein.

Bonus tip number three, eat your protein. There you go. Three tips. Eat your protein. I absolutely love that. So if our listeners want to come and find you, and then we're gonna share all of this in the show notes, but some people don't read, they prefer to listen. Where's the best place to come and connect with you?

Okay. We are most commonly on Facebook. Yeah, you can look up me. I'm Natalie Gian. Catherine Lynch. Drop me a dm. Yeah, we like to chat. We're not like we're human lesbian sales. We're human. You know, come and chat with us and also, even if you're not in a place to work with us. Okay, and this has actually made you think, oh my gosh, I need to ask them a question or.

Anything like that. If you wanna reach out, don't hesitate. No question is ever too small. I would love to hear from anybody out there that this has, listen, who's listened and, and has anything that has resonated with them. Amazing. Do go and look them up. Absolutely do. Go and look them up. And I feel like we need to end one more.

Rumor that's out there at the moment. Come on then. Who is the tallest? I'm taller. It's me. So Natalie, if you'll, if you'll actually go through her, um, medical documents is five, five year, what are you? Five Five. And I'm five and a five half five six. I'm five six. Oh, there she tries to wear heels, but obviously, you know.

Yeah, you go. Got the Michael. I, I, I, every little helps. Every little house. Love it. Absolutely love it. Right. Thank you so much for joining me today. It has been absolutely amazing chatting with you both, and thank you to everybody else for listening. We will see you next time.