E22: Creating an Irresistible Offer That Sells on Repeat

There is nothing more frustrating than launching a fabulous offer and then getting crickets.

In this episode we explore some of the reasons this might be and I share some hints & tips that will help you to create that DREAM offer your DREAM client simply cannot resist.

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Transcript

Hello & welcome to Dream Business Dream Life, helping ambitious people, like you, to grow a business they love.

 I’m Emma Hine and I’m on a mission to show you that it is possible to grow a business without sacrificing your life.

 Having experienced the rollercoaster of making millions of pounds, but feeling overwhelmed, anxious, and totally unsuccessful, I know first-hand the importance of growing a business on your terms.

 On this podcast I'm going to share with you lots of tips and advice that will enable you to grow a business that gives you the financial freedom to live the life of your dreams while sharing with you some inspirational growth stories from other fabulous business owners.

 Ready to live the dream? Then let’s get stuck in…

Hello & Welcome to today’s episode of Dream Business Dream Life.

 You have spent time writing a sales page, building the tech and creating lots of content.

 It’s time to finally launch your offer into the world and you’re super excited.

 You post loads of stuff.

 You talk about your offer and pop a call to action on your posts.

 In fact, you do all the things that you have seen others do.

 But instead of those sales you expect flooding in you get virtually no interest and the sales are really slow or maybe even non-existent.

 It’s devastating.

 You feel totally deflated and have no idea what you did wrong.

 Why aren’t people buying?

Is it your sales skills? Is it your mindset? Is it the offer? Is it the price or is it lack of audience?

 You really have no idea as you thought you had cracked it this time.

 I feel you; I have been there too.

 I spent months, years even perfecting how to create the right offer and the one thing that become clear is that there is so much more to creating an offer than just creating an offer and launching it to the world.

 And so many people, me included back then, do not have all of these things in place.

 Pieces of the puzzle are missed or skimmed over and that is why offers do not sell.

 And this is exactly why I launched my signature ‘product creation’ program.

 I want to help you to create your dream offer that your dream clients buy over and over again.

 And so today I want to share with you some hints and tips that will help you do just that along with some of the reasons your offer may not be selling.

 Let’s talk about your ideal client; your dream client, the person you would absolutely love to work with.

 Now I know you have probably had people tell you how important it is to know who your ideal client is a million times; maybe more and you probably think you have this nailed but if you are struggling to sell your offer then it is likely that you do not know them as well as you should.

 Maybe you know some bits inside out but the bits you need to know you don’t have clarity on. 

I cannot stress how important it is to know exactly who your offer is for; to know exactly what that person needs right now and to fully understand the behaviours and language that they resonate with.

 I hear so many people saying that you have to be loud and bold to get sales and that is in my opinion a load of rubbish; if your ideal client does not resonate with loud and bold then they will not buy from someone who is coming across that way.

 This is exactly why there is no cookie cutter approach to creating and selling offers.

 You have to know what your ideal client wants and your offer has to give them that…nothing more; nothing less.

 The reason we have so many people doing well in the same industries is because we are all unique in our behaviours; we learn differently, we talk differently, and we buy from people we resonate with.

 So who is your ideal client at a deep level and how can you connect with them.

 What do they want?

 What do they need?

 How do they learn?

 These are all questions you need to know.

 But there is no point knowing it if you do not do something with that knowledge.

 You need to show up as that person, you need to teach that way, your offers need to support those wants and needs and this needs to be consistent across everything.

 If someone reads your content, it needs to mirror the real you, the you they would have a conversation with if they bumped into you in Sainsburys.

 Consistency in your messaging, your behaviours and your language is super important.

 And you need to make sure that your messaging is aligned with your ideal client. They need to resonate with it, they need to get it; they need to know you are talking to them.

 You know when you read something, and you feel totally seen; that is when someone has totally cracked it; that is when someone has aligned their messaging with their ideal client which in this case is you which is why you felt seen.

 Then there is the offer itself, that needs to solve the exact problem your ideal client has right now, and it needs to solve it in a way that works for them.

 Is that in person, is that in a group, is it 1-2-1 or is it self-led training?

 What would work best for your ideal client?

 The offer itself is only as good as all of the stuff you do around it.

 The offer is super important as that is the thing that will help your clients but if it does not speak to them, if it is hard to buy or if it is overwhelming and complicated then they simply won’t jump in.

 You need to be selling the transformation.

 You need to be connecting with the people that the offer has been created for.

 And you need to be making the sales process and the onboarding process easy.

 So, getting to know who your dream client is, building your offer around their needs and behaviours and creating content that talks to them directly is going to enable you to sell those offers.

 But to keep selling them you need to keep building those leads and you need to make sure that the people that go through your offer have the best experience so that you get the testimonials and recommendations to support the sales moving forward.

 For me it is about having a slick sales funnel for all 3 stages of the sales process, presales, this is how you generate the leads.

 Then there is the sale itself, this is your sales process, this is how you sell your offer and how you onboard your client and the experience you take them through whilst they are paying you.

 And then the post-sale which is how you continue to nurture your clients and potentially sell to them in the future.

 Getting crystal clear on who you are selling to, what they need and want is absolutely the starting point for creating an irresistible offer.

 And creating content that talks to those people is key.

 But there is one other thing you have to think about when creating your dream offer and that is you.

 You have to be passionate about your offer; you have to be 100% confident in the offer and you have love it if you want your clients to love it too.

 So yes, building an irresistible offer is very much about creating the thing your ideal client needs but it is also about doing it in a way that works for you.

 Happy offer creating.

 Thank you for listening; see you next time…

You have been listening to Dream Business Dream Life with Emma Hine. If you want to know more about how I can help you to build your dream business and your dream life, then visit my website emmehine.co.uk. Until next time remember you really can have it all!